Product designer based in Padua, Serena Vinciguerra mainly deals with product research and development in the furniture and furnishing accessories sector. Her versatility leads her to express herself also in the beauty and luxury packaging sector. She attended the course of Artistic Design For Business by Accademia Di Brera in Milan, and the UNICAM Master of Ecodesign & Ecoinnovation. She graduates with a thesis on new ecological concepts in the household appliance sector for Indesit Company.
She has always been convinced of the increasingly urgent need to redesign the world in an ecological way and in 2011 she co-founded “Nuup, Sustainable Creativity”, a network of creative professionals with the purpose to develop projects related to environmental sustainability.