In the May-June 2023 issue of the Design Diffusion News magazine, the evergreen Ponti 696 has been used in order to present the new art direction by Marco Piva.

Marco Piva  assumed the role of artistic director of the brand, aiming to give new life and creativity to a collection of pieces that have marked the history of design. always maintaining a precise stylistic identity and a new desire to combine functionality and aesthetics, quality, innovation and originality.