CIAO ITALO

Italo Lupi, creator of the BBB brand identity and one of the most important Italian designers, leaves us at the age of 89

CIAO ITALO

Known as one of the most important Architects, Designers and Art Directors, as well as a pillar of graphic and visual culture at an international level, Italo Lupi leaves us an invaluable legacy.

Creator of the BBB identity, the company and Studio Marco Piva together with all SMP partners and collaborators remember him with esteem and affection.

«A good design is simple, understandable by all, free from unnecessary complications, it precisely responds to the needs for which it was created and for which it is to be used»

(Italo Lupi, 1934 - 2023)

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