Bruno Rainaldi was born in Milan in 1952. His career began very early. He trained as self-taught and soon managed the first High-Tech in Corso di Porta Ticinese, working aside Maddalena De Padova in the historic showroom in Corso Venezia and then Enrico Baleri, who became his partner in Baleri & Associati. He defines himself as a “sidewalk designer” with a “chaotically rigorous” style. In the mid-1980s he founded Studio Rari and began collaborating as artistic director with the major Italian design companies.