The historic furniture brand has assigned the role of art director to the well-known designer and architect, a return that marks a new beginning and the relaunch of the brand.
Two years after the start of relaunch project of the historic brand, a new phase has begun: BBB entrusts the designer and architect Marco Piva with the development of a shared vision: the home as a human place of election and design for everyone.
The BBB brand can be counted among the historic brands of the furniture world. Since its earliest beginnings more than 50 years ago, the firm has been synonymous with design and innovation, aiming to offer accessible quality and to combine ergonomics and research into materials with comfort.
The firm’s evolution has happened progressively, with the BBB brand being flanked by some of the some of the leading lights in design and architecture over the different eras: from Gio Ponti, Achille and Pier Giacomo Castiglioni, Giorgio Decursu and De Pas D’Urbino Lomazzi, via Renè Barba, Paolo Favaretto, Harri Koskinen, Marco Piva and Franco Poli, to Bruno Rainaldi, Serena Vinciguerra and many other emerging talents.
The official agreement reached recently to entrust the role of art director to Marco Piva executes the contemporary vision of the brand’s relaunch, without renouncing the values at the heart of the group.