TOTAL DESIGN ERA
«True design is this: the transformation of a banal object into an innovative good that responds to everyone’s needs, possibly at low cost». This is how Franco Poli tells the BBB philosophy to Archiproducts. In the era of total design, where every aspect of our daily life is increasingly pervaded by technology, ergonomics and design, BBB places itself at the center of a reflection on functionality and the centrality of the human being.
The full article and interview are available on Archiproducts.
«BBB was born in an era when Design's mission was the total transformation of the way of living in the home. Pure Design is in its DNA, the masters who have contributed to the BBB are the best exponents in the world of true Design. After half a century this message is still relevant and offers today's generation the authentic Italian Style, the one that has made history and has left a profound mark on everyone's way of living and thinking».
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